Published: Dec. 14,2024
By JJ. Lee
BLACKPINK member Lisa is set to make her mark as a solo artist with therelease of her first full-length album, Alter Ego, on February 28, 2025.The announcement, made by Sony Music Entertainment Korea on December 20, hasgenerated massive excitement among her global fanbase, BLINKS, who have eagerlyawaited the next chapter of her solo career.
This marks Lisa’s first solo studio album since her debut, and it willbe released under her own label, LLOUD, in partnership with RCA Records.Building on the success of her previous singles, Alter Ego will featureeight tracks, including hits like "Rockstar," "New Woman,"and "Moonlit Floor." "Rockstar" debuted at number one onthe Billboard Global Excl. U.S. chart, while "New Woman," acollaboration with Grammy-winning artist Rosalía, received widespread acclaim.
Lisa has been steadily building her solo career, releasing a string ofsingles since June 2024. In a recent interview, she spoke about the challengesand rewards of her solo journey, saying, "At first, I was scared andnervous because I never really came out here to do my own stuff. And now I’mhaving fun. When [my singles] came out, the reaction from the fans, it’shealing me."
The promotional campaign for Alter Ego features a unique starmotif, with Lisa representing five distinct personas symbolizing the points ofa star. This concept is designed to showcase the diverse sides of her artistry,offering fans a deeper understanding of her creative evolution.
Lisa’s upcoming album is seen as a pivotal moment in her career.Supported by her BLACKPINK bandmates, she is stepping confidently into the solospotlight while continuing to connect with her loyal fanbase.
Beyond her music, Lisa has solidified her position as a global icon.She recently became Billboard’s first Global Cover Star and has performed onmajor international stages such as the Global Citizen Festival. Asanticipation builds for the February 28 release of Alter Ego, fansaround the world are eager to see Lisa’s growth as an artist and what surprisesher debut studio album will bring.
With Alter Ego, Lisa is poised to further her reputation as oneof K-pop’s brightest stars, making waves not just in the music industry butacross global pop culture.
